Next order of business, it would be useful to read this article: F*** Style
I honestly don't know if I can say it better than the author of that article does. Having gone through a design program at a liberal arts university, I feel that I have been instilled with a sense of design as a problem-solver. So often we now see artists and illustrators, and their clients, calling themselves designers, and it's just wrong (don't misread tone, these people are amazing at what they do, e.g. Chuck Anderson of www.nopattern.com, but they are not so much problem-solvers as they are stylists).
I think the problem here is that the skills of a designer who practices "hardcore design" become cheapened by clients who seek illustrators with flashy styles to design magazine adverts and CD packaging. Obviously there is a place for illustration, but there is also a very important place for hardcore design. Many hardcore designers are talented stylists and illustrators. But most importantly, true designers solve problems. And that fact should never be overlooked.